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Apple CEO Tim Cook says tariffs to add only $900M in costs in Q3


Apple CEO Tim Cook commented on the impact of President Trump’s tariffs during Thursday’s second-quarter earnings call with investors. While the iPhone maker saw only “limited impact” from tariffs in the March quarter, Cook said Apple couldn’t forecast what that would mean for the coming quarter. However, if things remained the same, the company estimates tariffs will only add $900 million to its costs.

The CEO told investors this estimate is meant to provide some color and would only hold if the current global tariff rates, policies, and applications didn’t change for the balance of the quarter and if no new tariffs were added.

Cook warned this estimate shouldn’t be used to project the impact of tariffs in future quarters, as there are “unique factors” that benefit the June quarter.

In an interview with CNBC, Cook had also downplayed the impact of tariffs, noting that Apple is already sourcing about half its iPhones for the U.S. from India, and most other products for the U.S. market from Vietnam.

When pressed by one investor to offer more details on the June quarter, Cook said, “I don’t want to predict the future, because I’m not sure what will happen with the tariffs.”

He said also that he wouldn’t want to predict the mix of production in the future.

“For our part, we will manage the company the way we always have, with thoughtful and deliberate decisions, with a focus on investing for the long term, and with dedication to innovation and the possibilities it creates,” Cook said. “As we look ahead, we remain confident, confident that we will continue to build the world’s best products and services, confident in our ability to innovate and enrich our users’ lives, and confident that we can continue to run our business in a way that has always set Apple apart.”

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